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It can be natural to feel a bit apprehensive about dental treatment but, some people are so worried about dental treatment, that they avoid attending regular appointments or getting vital treatment to protect the health of their teeth and gums. Often dental anxiety can result from a childhood trauma or upsetting past experiences, but things have changed extensively with modern dentistry techniques and kinder attitudes. Here at Brunswick Square Dental Practice, we promise to find the best ways to help you overcome dental fear, we are firm believers in treating our you how we would wish to be treated. We will be understanding, patient and kind. Reluctance to seek dental treatment can be due to a variety of reasons, including:

Dental Anxiety

If you have dental anxiety, you are not alone. It is very common for some people to feel nervous about attending the dental practice. Dental anxiety can range from mild uneasiness, experienced by many people, to panic attacks and acute anxiety.

If you are experiencing any anxieties or worries about your dental health or about dentistry in general, contact us here at Brunswick Square Dental Practice and let the reception team know. They will be able to reassure you and pass on this information to your dental team before your visit.


If you still feel unable to confidentially attend  for dental treatment, we understand, and you may wish to get some extra help by using hypnotherapy.

Hypnotherapy can help us overcome our fears and phobias that are holding us back and move forward. It is a technique that can be used to alleviate dental anxiety. Clinical hypnotherapy tackles the causes of your anxiety, rather than boosting your confidence to overcome the symptoms. It allows your hypnotherapist to go straight to the cause of your fears, and once that is eliminated, the fear subsides. This is long term solution.

Hypnosis isn’t mind control; it’s managed meditative relaxation, and its purpose is to put you back in control, and in the driving seat. It can be achieved from the comfort of your own home, online or virtually and once you’re relaxed, our hypnotherapist  Noemi will help you uncover and transform the experiences and emotions that cause your dental anxiety.

This will result in you becoming more calm and more confident for treating any dental concerns, this will lead to a healthier, brighter smile that you deserve.

If you would like more information about hypnotherapy to help with your dental anxiety, you can find out more here. Noemi is able to provide a complimentary 20-minute consultation.

If you are feeling nervous about your upcoming appointment or booking in with us, please contact our friendly team on 01273 736 448. Who can assist you.

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Brunswick Square Dental Practice is on the south side of beautiful Brunswick Place, facing west, which is at the top (north end) of Brunswick Square, just off the corner of Western Road, and a short walk through the Square from the seafront.

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